It’s more polished, all the way around.ī: Let’s take a step back and talk about OPM in those early days.
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On, I had that same will, and drive, and spirit, but I hadn’t had enough trial and error to know what would age well over a long period of time. Not just things that might get played one time and be like, “that’s cool.” I was looking for more value from the music and more longevity. I have songs that I didn’t use because I understand now what I like to hear from myself over time.
In your mind, what sets this project apart from its predecessors?ĭK: Maturity, first and foremost. That was the spirit I was in, so I just embraced it, honestly.ī: In another interview, you said that this latest installment was your favorite from the series. It was inspired by working with Hit-Boy and making music that I felt put me back in that same mindset that I had when I made the first one. I just started working on it quietly for six, eight months before I even told anybody what I was working on. We was working on some joint music together, then I started making solo songs again, and they had a certain feeling to them. I never thought about doing Westside With Love Three until about a year and a half ago. Why was right now the perfect time for you to continue the series?ĭom Kennedy: It wasn’t nothing I planned out, honestly. The following was edited for length and clarity:īillboard: Let’s start with Westside With Love Three. I get the biggest cut when the record spin.” The line lands like quality rap bravado at face value, but coming from Dom, it’s more of a subliminal mission statement by betting on himself and his team he’s made sure that OPM takes home the biggest piece of the pie.ĭom sat down with Billboard following the release of his latest studio album to talk about the new release and rap’s renewed outlook on independence before dropping a few gems for up-and-coming artists who are looking to find their footing in today’s industry. He proves as much on “Valet,” a standout cut where Dom raps, “And we realer than we ever been. Still, everything feels more polished, and Dom’s commentary is noticeably sharper. The storytelling is just as vivid, and the production still sounds tailor made for a sunny drive down La Cienega boulevard. On From the Westside with Love Three-the latest installment in Dom’s seminal album series-the Leimert Park legend proves that there’s a stark contrast between stagnation and remaining steadfast. Instead, he hunkered down in the South LA neighborhood that raised him and laid the foundation for OPM (otherwise known as “Other People’s Money), his label and lifestyle brand that stood as a beacon of independence in a rapidly changing music industry.Įleven years later, a lot has changed in rap, but a few things have stood the test of time.
While many of his contemporaries became cornerstone figures in burgeoning rap super crews, the Los Angeles native opted for a different route. Dom Kennedy is a product of the early 2010s blog era where rappers were defined by the record labels or imprints they claimed.
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